Why Now?
Employees now expect mental health support as a
job benefit (like health insurance).
Companies that don't provide EAP struggle to attract and
retain talent. In India's competitive job market, EAP is
becoming a table-stakes benefit.
Gen Z demands it — 73% consider mental
health benefits in job decisions
Top talent expects it — loses competitive
advantage without it
Legal requirement — Mental Health Care Act
(2017) mandates action